Case Study: Sydney Sixers engage fans and grow opted-in leads with Campaignware

Sydney Sixers - Customer Case Study

Sydney Sixers wanted to give fans a more engaging digital experience around its Team of the Decade campaign while also collecting useful fan data. Using Campaignware’s self-service platform and Team Picker theme, the club looked for a simple way to let supporters vote, personalize their participation, and share the result socially.

Campaignware built a three-step activation that let fans pick 13 players, submit their details, and receive a personalized social tile to share across channels. The campaign created a visually appealing experience, added thousands of opted-in leads to the Sydney Sixers database, and delivered strong engagement and viral sharing for the club.

Sydney Sixers

Greg Shipperd

Head Coach