Case Study: St George Illawarra Dragons grow fan engagement and first-party data with Campaignware

St George Illawarra Dragons boost birthday email clicks 12x with Campaignware

The St George Illawarra Dragons sought to better understand their fans by growing their owned email audience and collecting richer data to enable more personalized communications. To address this challenge, they partnered with Campaignware to implement its interactive activation platform for more meaningful digital fan engagement.

Using Campaignware, the Dragons deployed a variety of data-driven activations and brand-led storytelling campaigns that were quick to produce and highly engaging. The solution successfully captured valuable fan data, with one campaign enriching hundreds of records and a birthday email campaign achieving a 12x higher click-through rate. Campaignware played a critical role in helping the club close the gap between their social following and their email database, directly contributing to revenue growth through their most effective sales channel.

St George Illawarra Dragons