Case Study: Simonds Homes achieves 29% uplift in new home buyer leads with Campaignware

Simonds Homes - Customer Case Study

Simonds Homes, working with agency Bastion EBA, wanted to run a competition with Geelong FC that would do more than generate entrants—it also needed to capture useful data about which fans were interested in buying a new home and when they were likely to make a decision. They used Campaignware to support the lead generation campaign and associated lead form template.

Campaignware powered the “Simonds 70th Birthday Giveaway” using real-time data collection and specially designed templates to improve targeting and capture richer customer insights. The campaign exceeded expectations for both the brand and the rights holder, delivering a 29% uplift in new home buyer leads.

Simonds Homes