Case Study: Seven West Media drives AFL Finals fan engagement with Campaignware

Seven West Media drives AFL Finals fan engagement with Campaignware, reaching 5.86 million viewers

Campaignware partnered with Seven West Media (Seven), an Australian broadcaster, to create an engaging second-screen experience for viewers of its 2021 AFL Finals series broadcast. The challenge was to deepen audience engagement and provide more value for their partner, Coles, by tapping into the behavior of fans who use a second device while watching the broadcast.

The solution utilized Campaignware's turnkey digital content templates to launch the Finals Fan Vote, which prompted viewers to scan an on-screen QR code to vote for their player of the match. This campaign successfully capitalized on the high viewership, which reached 5.86 million people nationally, by bringing fans closer to the action and collecting valuable zero-party data. Campaignware's platform enabled a low-cost, no-code activation that enhanced the fan experience.

Seven West Media (Seven)