Case Study: REESE’S drives purchase uplift with Campaignware

REESE'S drives thousands of scans with Campaignware

The customer REESE'S, along with its agency Bastion, faced the challenge of creating a Halloween-themed in-store activation for the movie Scream 7 that would drive immediate purchase decisions in Australian supermarkets. Their goals were to remove friction for shoppers, close the loop between engagement and verified purchase, and manage prize logistics at a national scale. They partnered with the vendor Campaignware to implement a solution.

Campaignware provided a customized mobile "Spin and Win" template extended with a native "Receipt Upload" feature, all activated via their in-house Campaign Link QR codes. This solution delivered a cinematic, mobile-optimized experience that generated thousands of scans and tens of thousands of unique visits across Coles, Woolworths, and IGA stores. The campaign successfully validated hundreds of receipts to prove purchase uplift, demonstrating how Campaignware's platform enabled a fast, scalable, and effective retail activation.

REESE’S