Case Study: Race of Champions Sydney achieves real-time fan engagement with Campaignware

Race of Champions Sydney boosts fan engagement with Campaignware and 35-40% hub conversion

Race of Champions Sydney (ROC) needed to deepen fan engagement and create interactive connections with spectators during their live motorsport event at Accor Stadium. Their challenge was to engage fans in real-time from their seats, drive participation in multiple activations, and capture valuable fan data. They partnered with Campaignware to utilize its live fan engagement platform to address these needs.

Campaignware's platform powered several key activations, including a centralized fan hub, a user-generated content wall, and live polls. This solution achieved a 35-40% conversion rate from impressions to hub engagement and generated thousands of fan entries. The real-time engagement successfully turned spectators into active participants and provided ROC with valuable data for future marketing strategies.

Race of Champions (roc) Sydney