Case Study: Melbourne Victory FC boosts fan engagement and database growth with Campaignware

Melbourne Victory FC grows fan database and drives thousands of Canva users with Campaignware

Melbourne Victory FC partnered with Campaignware to create a unique fan engagement and sponsor activation opportunity. The challenge was to develop a campaign that would achieve commercial goals for the club and its sponsor, Canva, while giving fans a never-before-seen opportunity to be part of a key decision.

Campaignware's solution enabled a two-phase execution where fans designed the team's away kit using a Canva template and then voted on the finalists. This approach delivered massively on the key objective of driving new users to the Canva platform. For Melbourne Victory, the campaign successfully grew their fan database through the voting mechanic. Campaignware provided the tool to create a fully branded, working prototype that was instrumental in securing this and other partnerships.

Melbourne Victory FC