Case Study: Manchester United engages global fans with Campaignware UGC and content moderation

Manchester United engages 75,000-fan matchdays with Campaignware

Campaignware worked with Manchester United and SportsBreaks to address the challenge of engaging a global fanbase that could not attend matches at Old Trafford in person. The goal was to tap into the passion of these international supporters and learn about their unique matchday experiences.

Using Campaignware's User Generated Content Wall template and its Content Moderation functionality, a campaign was launched that invited fans worldwide to share their routines. This allowed SportsBreaks to safely curate photo, video, and text submissions, growing a targeted database of international fans from countries like Australia and Peru to communicate travel packages.

Manchester United