Case Study: Macquarie University boosts stadium brand exposure with Campaignware’s branded Fan Cam Photo Frame

Macquarie University debuts branded Fan Cam in under 48 hours with Campaignware

Macquarie University, a partner of Sydney FC, faced the challenge of moving beyond standard fan engagement to achieve more prominent and integrated brand exposure during matches. Their user-generated content campaigns lacked clear brand attribution. They partnered with vendor Campaignware to utilize a new "Photo Frame" feature for their UGC.

Campaignware fast-tracked the deployment of its "Photo Frame" solution, which allowed fans to take selfies wrapped in a Macquarie University-branded frame that were then displayed on the stadium's big screens. The result was immediate and significant brand recognition for the university, with every fan photo carrying its visual identity. The solution was a technical success, integrating seamlessly with the stadium's systems, and the feature was so effective it was adopted by other Campaignware clients within 48 hours.

Macquarie University