Case Study: Illawarra Hawks turn cancelled games into fan support engagement with Campaignware

Illawarra Hawks - Customer Case Study

The Illawarra Hawks, a National Basketball League club, faced a sudden challenge when two highly anticipated home games were cancelled due to COVID after attendances were expected to be record highs. Fans and players were disappointed, but the strong outpouring of support on social media prompted the club to find a meaningful way to respond using Campaignware.

Using Campaignware’s Message Wall template, the Hawks launched a campaign in less than an hour to collect and moderate fan messages of support. Hundreds of heartfelt messages were displayed on the campaign wall, and the club extended the engagement further by having players read messages in a video that was shared hundreds of times on Facebook and generated strong engagement across Instagram and Twitter.

Illawarra Hawks