Case Study: Haymes Paint achieves faster, cost-effective sponsor campaign delivery with Campaignware

Haymes Paint launches a campaign in 24 hours with Campaignware

Haymes Paint, an Australian paint brand shifting to direct-to-consumer sales, faced the challenge of launching a cost-effective NRL sponsorship campaign with the Wests Tigers. With limited resources and a need for simplicity, they sought to replicate a successful AFL campaign primarily through organic social media without a fully resourced agency. Campaignware provided its platform to address these strategic pressures and promotion constraints.

Campaignware implemented a solution that enabled the Wests Tigers to launch a seamless lead generation campaign for Haymes Paint within 24 hours. This direct, collaborative approach saved thousands of dollars and days of work compared to a traditional agency workflow. The campaign successfully delivered qualified leads for Haymes Paint and instilled confidence in the partners by proving that digital sponsorship activations can be fast, stress-free, and highly cost-effective.

Haymes Paint