Case Study: Grimsby Town FC boosts fan engagement with Campaignware

Grimsby Town FC drives 40% fan opt-ins with Campaignware

Grimsby Town FC, an EFL League Two club, faced the challenge of engaging fans during a major cup match with limited resources and poor stadium Wi-Fi. They needed a seamless, low-effort digital activation that would not frustrate supporters. They turned to Campaignware to implement a trivia-based solution.

Campaignware provided a fast-loading, optimized trivia campaign that ran smoothly despite connectivity issues. The solution delivered outstanding results for Grimsby Town FC, including a nearly 40% opt-in rate for further communications and the capture of new fan data, all achieved with minimal internal effort.

Grimsby Town FC