Case Study: Flo Records builds a fast-growing mailing list with Campaignware

Flo Records - Customer Case Study

Flo Records, a retail startup selling new and second-hand vinyl records, needed a way to create a digital presence and start building a customer database before investing in a full e-commerce website. They used Campaignware to set up an early-stage data capture campaign and begin collecting targeted customer information.

Campaignware helped Flo Records place a QR code at the point of sale that drove shoppers to a signup form offering a 10% discount in exchange for their details and music genre preferences. With Campaignware’s auto-email functionality, Flo Records could instantly send each new subscriber an email featuring current stock, growing their database to hundreds of customers in the first few months and generating thousands of dollars in new revenue.

Flo Records

Gary Ashton

Owner