Case Study: Chemist Warehouse boosts State of Origin fan engagement with Campaignware

Chemist Warehouse engages 189,762 fans with Campaignware's State of Origin QR game

The customer, Chemist Warehouse, partnered with vendor Campaignware to tackle the challenge of creating a truly interactive and fast-paced digital activation for tens of thousands of fans during the high-pressure State of Origin sporting event. The goal was to move beyond a simple big-screen promotion and instead capture first-party data while engaging fans with a fun, hands-on minigame that also activated their partner brand, CeraVe.

Campaignware's solution utilized their Campaign Link QR code platform to create the "Aisle Dash" minigame, which was broadcast on the stadium's big screen. Fans could scan the code to play a game that mirrored the on-field action without any downloads. This implementation resulted in thousands of successful scans and high participation rates, delivering strong data capture and measurable engagement. Campaignware provided the powerful insights and seamless fan experience needed for the campaign's success.

Chemist Warehouse