Case Study: Canberra Raiders achieve richer fan insights and sponsor ROI with Campaignware and Data Talks

Canberra Raiders unlock seamless fan data integration with Campaignware in just a few clicks

The Canberra Raiders partnered with Campaignware, a fan engagement technology provider, to enhance fan activation and sponsor ROI. Their challenge was to better understand their fanbase by unifying data collected from interactive experiences like quizzes and polls with their broader customer profiles.

Campaignware implemented a seamless integration with Data Talks, the Raiders' customer data platform (CDP). This solution automatically synced fan interaction data, enabling the Raiders to build richer fan profiles, create instant audience segments, and gain actionable insights. The result was a strengthened ability to understand fans and support long-term growth, with a smooth setup managed by Campaignware and Data Talks.

Canberra Raiders