Case Study: BMD boosts fan engagement with Campaignware’s Flip n’ Match

BMD engages 17,000 fans with Campaignware’s Flip n’ Match

The customer, BMD, partnered with Campaignware to create a more engaging and ownable fan experience beyond traditional advertising. Their challenge was to make sponsor time feel like play time by developing an interactive digital activation that was easy to access, could run in short windows, and would capture zero-party data for the Perth Scorchers cricket club.

Campaignware implemented its Minigames product to create "BMD’s Flip n’ Match," a mobile memory game activated via QR codes and social channels. The solution provided consistent brand exposure, captured fan data for the CRM, and reached over 17,000 fans. Campaignware delivered a low-friction, repeatable asset that successfully turned a traditional ad slot into an anticipated fan-favourite moment.

BMD