Case Study: Australian Professional Leagues engages fans with digital collectibles and AI selfie cards with Campaignware

Australian Professional Leagues launches a multi-phase digital collectible campaign with Campaignware in days

The Australian Professional Leagues (APL) faced the challenge of creating a fast, scalable digital activation to celebrate its women's football stars and engage fans across multiple channels—in-stadium, on broadcast, and via social media—without the traditional design and development bottlenecks. They partnered with Campaignware to build an immersive digital collectible hub using its Digital Collectible Cards and AI Photo Frame templates.

Campaignware implemented a two-phased solution featuring metadata-driven player cards redeemable via QR codes and an AI-powered selfie generator for fans to create their own cards. The campaign successfully captured thousands of new fan contacts for the APL's CRM and drove significant organic social sharing. This scalable model, built by Campaignware, is now a reusable product available to other customers.

Australian Professional Leagues (apl)