Case Study: IT Solutions Company achieves 600% higher click-through rates with Campaigner

IT Solutions Company - Customer Case Study

IT Solutions Company, an Internet software provider serving K-12 educational organizations, needed a better way to generate and nurture leads while working with the customer data already stored in Salesforce. Before switching, the company’s existing email service provider made it difficult to align email marketing with its CRM-driven processes.

Campaigner provided the solution with a Salesforce integration and a user-friendly email platform that automated data syncing, segmentation, and campaign tracking. Using Campaigner, IT Solutions Company tested messaging, sent targeted campaigns, and used A/B split testing to refine its content, resulting in click-through rates as high as 600% and significantly less manual work transferring data into Salesforce.