Case Study: Furniture Manufacturing Company achieves 150% higher conversions with Campaigner

Furniture Manufacturing Company - Customer Case Study

The Furniture Manufacturing Company, an alternative furniture maker, was struggling with a homegrown email system that only supported broadcast messages, lacked personalization and tracking, and took up to three days to deploy campaigns to 20,000 subscribers. Before using Campaigner, the company had little visibility into whether emails were delivered or effective, limiting the impact of its promotional communications.

The Furniture Manufacturing Company moved its contact list to Campaigner and used its segmentation, reporting, and list-building tools to clean data, collect richer subscriber information, and target more relevant newsletters, promotions, and event emails. With Campaigner, the company tracked opens, clicks, and purchases, which helped boost conversion rates by nearly 150%, grow its database by 50%, and significantly expand subscriber detail.