Case Study: e-Retailer Provider achieves higher revenues and 2x email conversion rates with Campaigner

e-Retailer Provider - Customer Case Study

The e-Retailer Provider, an e-Retail business, needed a better way to move beyond generic bulk emails and use Yahoo! Store customer data to build more targeted, personalized promotions. Before Campaigner, they lacked segmentation and actionable customer insights, making it difficult to drive repeat purchases and stronger customer relationships.

Campaigner’s Top Right integration with Yahoo! Store gave the e-Retailer Provider access to detailed customer data that could be automatically synced into Campaigner for targeted, automated campaigns. Using segmentation, personalization, and timed offers like coupons and free shipping, Campaigner helped increase revenues and customer loyalty; the email campaign conversion rate became twice the site-wide conversion rate.