Case Study: Wonderful Union achieves 700% ROI and faster ticket sell-outs with Campaign Monitor

Wonderful Union transforms ticket sales and VIP dreams into breathtaking realities

Wonderful Union is a Sacramento-based fan engagement and marketing agency that helps artists sell tickets, promote VIP experiences and run fan clubs. Faced with the need to quickly build buzz for tours and manage complex pre-sales, VIP offers and segmented audiences across clients from indie acts to stars like Nicki Minaj and Justin Timberlake, they needed a scalable, time-saving email solution.

By adopting Campaign Monitor’s templated emails, automation and audience segmentation, Wonderful Union streamlined campaign production and targeted fans with pre-sale codes, VIP invites and event information. The result: a 700% ROI from email marketing, 40 hours saved per week through automation, a 13% lift in click-through rates on automated campaigns, and tangible wins such as sold-out shows and successful pre-sale promotions.

Wonderful Union

Kristen Scheven

Integrated Marketing Manager