Case Study: WINKELSTRAAT.NL boosts email-driven conversions and grows subscribers 48% with Campaign Monitor

Winkelstraat.nl dresses millennials in the hottest luxury trends with the help of Campaign Monitor

Winkelstraat.nl is a Dutch online marketplace that connects fashion‑forward millennials with luxury streetwear by partnering with over 300 independent and high‑end boutiques. To make global luxury trends discoverable and shoppable for a niche local audience, the company needed a scalable way to engage customers, drive sales and traffic, and re‑activate inactive subscribers.

Using Campaign Monitor, Winkelstraat.nl deployed responsive, segmented email campaigns and automated re‑engagement flows that encourage a “shop now” mindset. The results were strong: transactional emails averaged an 81% open rate, email accounted for 24.51% of conversions, and subscribers grew by 48%, while campaign creation and team collaboration became faster and easier.

WINKELSTRAAT.NL

Joost Van der Veer

CEO and Founder