Case Study: UAL Short Courses achieves increased student engagement and streamlined communications with Campaign Monitor

University of the Arts London Short Courses uses email marketing to craft a more holistic approach to educational communications

University of the Arts London Short Courses delivers short art and design classes across six colleges and needed a way to centralize communications and data while keeping messaging on-brand and engaging for prospective and current students. With multiple departments and audiences, the team sought an easy-to-use email solution to consolidate resources, simplify analytics, and guide students through course decisions and expectations.

Using Campaign Monitor, UAL Short Courses built customizable, on‑brand newsletter templates, centralized analytics, automated journeys, and personalized post-course messaging. The result: cleaner, more actionable reporting, major time savings from automation, higher student engagement throughout the customer journey, and clearer guidance that helps students choose and complete courses confidently.

UAL Short Courses