Case Study: National Organization for Rare Disorders (NORD) achieves stronger community engagement with Campaign Monitor

Together with Campaign Monitor, NORD cultivates a community where individuals can stand together and live their best rare lives

The National Organization for Rare Disorders (NORD) needed an email marketing solution to help educate, raise awareness, and connect the rare disease community while sharing timely event and advocacy updates. NORD also wanted a tool that integrated directly with Salesforce and made it simple to deliver critical information to patients, families, and stakeholders when they needed it most, and it used Campaign Monitor.

With Campaign Monitor, NORD centralized monthly newsletters, event promotions, and awareness campaigns using easy-to-use templates and a drag-and-drop email builder to keep messaging consistent and image-rich. Campaign Monitor helped NORD achieve strong results, including 3X better performance and a 51% open rate on event recap emails, well above the industry standard.

National Organization for Rare Disorders

Lesli Nordstrom

Director of Marketing and Communications