Case Study: The Royal Children’s Hospital doubles marketing reach and boosts fundraising 50% with Campaign Monitor

The Royal Children’s Hospital Foundation uses email to exceed fundraising goals

The Royal Children’s Hospital Foundation, which raises funds for Victoria’s leading paediatric hospital, needed a reliable way to deepen relationships with supporters and increase donations. They faced the challenge of engaging donors before and after events, leveraging gift‑giving seasons, and using patient stories to demonstrate the impact of giving.

Partnering with Campaign Monitor, the foundation implemented targeted, timely and automated email campaigns — from save‑the‑date and event invitations to seasonal appeals and impact stories — to better connect with supporters. The result: double the reach of other marketing channels on the same budget and about a 50% increase in subscribers and fundraising.

The Royal Children’s Hospital

Richard Zimmermann

Director of Fundraising