Case Study: TGI Golf achieves higher email engagement and smarter marketing with Campaign Monitor

TGI Golf uses email marketing to put their retail services on the green

TGI Golf (The TGI Partnership) is a collective of elite PGA professionals with pro shops across the UK and Ireland, providing retail, marketing, financial and admin support to ensure partner profitability. With constantly evolving product ranges from major manufacturers, TGI needed a faster, more consistent way to showcase new products and keep its partners and suppliers informed.

By adopting Campaign Monitor’s drag-and-drop email builder and analytics, TGI can rapidly create product-feature emails and track performance across campaigns; one email achieved a 42.23% open rate, 23% above the industry average. The platform helped TGI maintain strong relationships with top PGA pros and over 50 suppliers while driving higher engagement and more effective marketing.

TGI Golf

Matt Millard

Head of Communications