Case Study: SXSW achieves exponential registration and sales growth with Campaign Monitor

SXSW event registrations reach incredible heights with Campaign Monitor

SXSW, the annual music, film and interactive conference in Austin, partnered with Campaign Monitor to tackle the challenge of engaging hundreds of thousands of creative professionals with relevant messaging that drives registrations and ancillary sales like housing. The event needed a way to personalize communications across diverse audiences (film, music, interactive) and convert interest into ticket and accommodation bookings.

Using Campaign Monitor’s email platform, SXSW deployed hyper‑targeted, segmented campaigns with tailored content and clear calls to action (for example, housing reminders to film registrants). The result was dramatically higher registrations, stronger attendee engagement and increased sales—delivering the personalized experience that helped SXSW grow its event revenue and bookings.

SXSW

Kori Mirsberger

Marketing Coordinator