Case Study: Southern Cross Austereo achieves higher listener engagement and perfects its listener-focused product with Campaign Monitor

Southern Cross Austereo uses email marketing to bridge a big-hitting brand experience across radio, the inbox, and beyond

Southern Cross Austereo (SCA) is one of Australia’s largest media companies, operating the Hit Network and Triple M across 80+ stations and reaching 95% of the population. SCA needed a way to extend its big-brand radio experiences into the inbox, scale personalised communications and listener research, and maintain a consistent, engaging brand across campaigns, contests and new products like its AudioJuice podcast app.

Using Campaign Monitor’s templates and customer-journey tools, SCA built targeted email journeys, branded newsletters and listener surveys that improved onboarding, boosted retention and deepened audience insight. The single platform made it easy to manage subscribers and run high-impact promotions (contests, giveaways and app invites), delivering stronger engagement, better research outcomes and a more listener-focused product.

Southern Cross Austereo