Case Study: Rip Curl achieves increased sales and global engagement with Campaign Monitor

Rip Curl uses Campaign Monitor to send beautiful, engaging email campaigns with relevant content that drive sales and brand communication

Rip Curl, an Australian designer and retailer and a leading sponsor in the surf world, needed a way to connect with wave-loving customers worldwide and drive sales while communicating brand stories and event updates in real time. Their challenge was producing visually compelling, relevant email campaigns that showcased products, athletes, and events and converted interest into purchases.

Using Campaign Monitor, Rip Curl quickly created beautiful, on-brand emails that highlighted top products and sponsored athletes, delivered event invitations and results, and kept subscribers engaged. The campaigns turned items like the Bombshell wetsuit into global phenomena, gave the Mirage boardshort a big sales impact, and improved real-time fan communication and overall engagement.

Rip Curl

James Taylor

Global Creative Director