Case Study: On achieves 20% e-commerce sales driven by email marketing with Campaign Monitor

On drives 20% of e-commerce sales with email marketing

On is a Swiss performance running shoe and clothing retailer that wanted to stay connected with runners around the world and improve email-driven sales. Using Campaign Monitor’s email marketing platform, including automation and personalization, On aimed to promote new products, engage customers, and better tailor messages based on behavior and interests.

Campaign Monitor helped On automate personalized emails for actions like downloading running maps and referring friends, creating more relevant customer journeys. The result was strong business growth, with email marketing driving 20% of e-commerce sales and personalized campaigns generating 10% more engagement, showing clear measurable impact from Campaign Monitor.

On

Anja Peiffer

E-Commerce Team