Case Study: Mad Paws achieves higher engagement and conversions with Campaign Monitor

A Campaign Monitor Case Study

Preview of the Mad Paws Case Study

Mad Paws uses email marketing to promote a modernized petcare experience

Mad Paws, Australia’s modern pet care platform, wanted to connect pet owners with trusted sitters while building brand trust and driving more conversions through email. To do that, Mad Paws used Campaign Monitor to create personalized, relevant email campaigns and automated customer journeys.

With Campaign Monitor, Mad Paws delivered interactive, timely emails that improved engagement and helped convert prospects into customers in less than three weeks. The results were significant, including 20,000 pet sitters registered and 300,000 pets reached, showing a strong measurable impact from Campaign Monitor’s solution.


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Mad Paws

Karim Mouahbi

Head of Marketing


Campaign Monitor

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