Case Study: The GIST achieves dynamic email growth with Campaign Monitor

How the women-led media brand expanded into new markets and grew their email list from 30,000 to 100,000 in less than 12 months with Campaign Monitor

The GIST, a women-led sports media brand, needed a scalable way to grow its newsletters as it expanded into new markets and served a more diverse audience. Using Campaign Monitor’s flexible email platform, including dynamic content and A/B testing, it aimed to personalize content, reduce manual work, and improve engagement.

Campaign Monitor helped The GIST automate segmented emails and create customized welcome journeys, cutting email-building time by 75% and reducing resources needed to send newsletters to 25% of the usual effort. The results were strong: The GIST grew its email list from 30,000 to 100,000 in under 12 months, increased its email list by 233%, and doubled the average industry open rate.

The GIST

Roslyn McLarty

Co-Founder