Case Study: parkrun achieves 25% more conversions, 2× email-driven sales and 50% higher engagement with Campaign Monitor

How the nonprofit’s team uses Campaign Monitor to build communities through running and increase engagement long-term while leaving time in the workday for other to-dos

parkrun is a global community that offers free, timed weekly 5k events to promote health, wellness and participation across all ages. To keep runners engaged, grow retail revenue for branded gear, and recognize partners, parkrun needed a simple, scalable way to communicate across dozens of countries and six languages.

By adopting Campaign Monitor for multilingual, template-driven email campaigns that mix event stories, milestone celebration content, product launches and sponsor shout-outs, parkrun boosted engagement and conversions. The program delivered a 25% increase in conversions, a 2x rise in email-driven sales and a 50% lift in engagement, alongside better design, higher open rates, increased campaign volume and greater team efficiency.

parkrun

Arabella Gilby

Digital Communications Coordinator