Case Study: Cure Brain Cancer Foundation achieves near-real-time subscriber engagement and raises A$1.6M with Campaign Monitor

How switching to Campaign Monitor and completing a key integration with Salesforce has helped the Cure Brain Cancer Foundation create near real-time engagement with subscribers and raise $1.6M (AUD) in a major campaign

Cure Brain Cancer Foundation faced the challenge of preserving community, energy and fundraising momentum for its flagship Walk4BrainCancer when the event had to go virtual during COVID-19. Previously reliant on manual, delayed email processes, the nonprofit needed a way to send timely, personalized communications to thousands of registrants and keep participants engaged despite the loss of physical events.

By switching to Campaign Monitor and completing a deep Salesforce integration (hourly sync, triggered automations and mapped data flows), the team built automated, multi-touch journeys and cross-channel outreach that sent near real-time welcome and fundraising messages. The result was a dramatic rise in engagement—less than 10 non-fundraising registrants out of ~5,000, a ~90% reduction in inactive participants—and the virtual campaign raised about $1.65M AUD, exceeding its goal and increasing funds raised per participant.

Cure Brain Cancer Foundation

Alex Dobbing

Director of Fundraising and Development