Case Study: Girls Who Code boosts engagement and drives a 150% increase in applications with Campaign Monitor

How Campaign Monitor enables Girls Who Code to move their mission forward

Girls Who Code is a nonprofit that works to close the gender gap in technology by running Clubs, Summer Immersion Programs, and alumni workforce initiatives. They rely on email to recruit students, engage alumni, and communicate with parents, teachers and partners, but faced the challenge of sending many different, time-sensitive, on-brand messages to multiple audience segments—especially as programs moved online during COVID-19.

By using Campaign Monitor’s advanced segmentation, Salesforce integration, drag-and-drop builder and Insights analytics, Girls Who Code can target the right audiences, create emails quickly, and measure performance easily. The result: strong engagement (40% open rate, 22% click-to-open), a 150% increase in applications, faster data analysis, and the ability to scale timely, relevant communications across programs.

Girls Who Code

Hayley Mojica

Senior Associate, Program Communications