Case Study: Australian Red Cross achieves major email engagement gains (68% more opens, 201% more clicks, 75% more conversions) with Campaign Monitor

How Australian Red Cross leverages email marketing to mobilise the power of humanity and encourage people to take humanitarian action to help others when they need it most

Australian Red Cross, part of the world’s largest humanitarian network, needs to mobilise hundreds of thousands of supporters to donate, volunteer and act quickly during disasters. Their challenge was sending timely, relevant communications that cut through in emergencies and improved engagement across diverse supporter interests.

By adopting Campaign Monitor’s preference centre, refined segmentation, personalised content and ready-made templates for rapid, branded email sends, the Red Cross dramatically improved performance and response times. A single campaign delivered a 68% increase in open rates, a 201% increase in click-through rates and a 75% increase in conversions, while freeing the team to focus on urgent relief work.

Australian Red Cross

Nihal Abed

Email Marketing Specialist