Case Study: Multiple Sclerosis Limited boosts donations and event registrations with Campaign Monitor

How a change in email service providers and a key integration allowed an Australian-based nonprofit to increase donations and event registrations through a personalized email journey

Multiple Sclerosis Limited, an Australian nonprofit supporting people affected by multiple sclerosis, relied heavily on email to drive fundraising and event participation but struggled to convert new contacts, personalize messages at scale, and spent too much time on manual email builds while using a less user‑friendly provider.

By switching to Campaign Monitor and completing a Salesforce integration, the team gained a drag‑and‑drop builder, dynamic content and hourly-synced participant lists, plus email metrics inside Salesforce. The result: faster campaign builds, automated segmentation and personalized journeys that reduced manual work, giving the team more time for strategy and helping increase event registrations and donations.

Multiple Sclerosis Limited

Amy Mulder

Communications Coordinator