Case Study: Gusto Italian boosts bookings and customer engagement with Campaign Monitor

Gusto Italian takes audiences from inbox to table, crafting a totally consistent and sophisticated experience along the way

Gusto Italian is a UK restaurant group with 18 locations delivering premium Italian dining. They faced the challenge of re-engaging lapsed and existing customers and consistently communicating seasonal menus, offers and loyalty rewards to drive bookings and repeat visits across multiple sites.

By switching to Campaign Monitor, Gusto built targeted, visually rich email campaigns—using countdown timers, personalized Gusto Gold Rewards messaging and timely offers like Sunday Roast and £10 Wednesdays—to create urgency, grow sign‑ups and prompt bookings. The platform’s ease and sophistication let the team move quickly and resulted in a noticeable boost in customer engagement and business.

Gusto Italian

Phil Leather

Head of Digital