Case Study: Girlboss (a professional network for ambitious women) achieves 3.5x email list growth with Campaign Monitor

Girlboss uses email marketing to light the spark in entrepreneurial women

Girlboss is a professional network and media brand for ambitious women that needed a scalable, easy-to-use way to grow and engage a diverse community — from readers to event attendees and platform members. With a small, nimble marketing team, they faced the challenge of expanding their email list, improving profile completion and retention, and driving event signups with personalized messaging.

By adopting Campaign Monitor for targeted and transactional email, segmentation, and automated email courses (like the BlackRock-backed Money Moves series), Girlboss delivered personalized content that boosted engagement and retention. The program grew their email list 3.5x, reached millions with the Money Moves course and produced open rates above industry averages, and helped drive event-driven results (including 124 online rally signups and ticket sales attributed to email).

Girlboss

Lauren Black

Digital Marketing Manager