Case Study: The Drake Hotel Properties achieves 61% subscriber growth and drives bookings & sales with Campaign Monitor

From hip hotel stays to high-demand concert tickets, the Drake Hotel has an email list everyone wants to be on

The Drake Hotel, a trendy boutique hotel and lifestyle brand known for concerts, events and a quirky general store, needed a smarter way to turn its passionate audience into repeat guests and shoppers. Their challenge was to grow and better engage an already coveted email list by delivering more sophisticated, relevant messages that drove bookings, event RSVPs and retail sales.

Using Campaign Monitor’s professional, beautifully designed email templates and a hybrid newsletter/catalog approach, The Drake delivered targeted, on‑brand content that showcased rooms, events and product drops. The results were strong: a 61% increase in subscribers, 100+ brunch reservations from a single campaign and 19% of general store sales attributed to email marketing, helping deepen customer relationships and boost revenue.

The Drake Hotel Properties

Adrienne Friesen

Digital Media Specialist