Case Study: Flight Centre achieves more traffic, clicks, and bookings with Campaign Monitor

Flight Centre finds and gets the best vacation deals to the most dedicated travelers with the help of Campaign Monitor

Flight Centre, the world’s largest travel agency and airfare expert, needed a better way to reach adventure-seeking travelers and promote its vacation deals through email marketing. With Campaign Monitor, the company aimed to make its campaigns more targeted and effective for subscribers interested in destinations, holiday packages, and exclusive offers.

Campaign Monitor helped Flight Centre transform its email program with drag-and-drop design, dynamic content, A/B testing, segmentation, and automation. The results were strong: a 30% increase in web traffic, a 57% increase in click-through rates, and an 11% increase in online bookings, while also doubling the number of segmented email deployments with the same resources.

Flight Centre

Andrew Walker

Email Marketing Manager