Case Study: Monica Vinader achieves 80% subscriber growth and boosts sales with Campaign Monitor

Email helps Monica Vinader sell more jewelry - and that's a beautiful thin

Monica Vinader is a contemporary jewellery brand that needed a scalable way to engage subscribers, showcase new collections, and convert interest into sales without increasing manual workload. The challenge was to deliver the right message at the right time to boost conversions and customer loyalty.

By using Campaign Monitor to segment audiences, personalize content and automate a 3-part welcome journey plus targeted birthday emails and animated product launches, Monica Vinader increased subscribers by 80%, saved more than 10 hours per month in manual work, and achieved standout engagement (including a 50% open rate on birthday emails), driving stronger sales and customer retention.

Monica Vinader

Steve McGrail

Head of Digital