Case Study: Morning Brew achieves a 125% open-rate improvement and 200% increase in daily subscribers with Campaign Monitor

Elevate engagement and increase ROI with Campaign Monitor

Morning Brew is a fast-growing daily business newsletter that needed to keep readers engaged and maintain high deliverability as its audience scaled. Facing the challenge of turning casual readers into a reliable daily habit while removing inactive users that hurt inbox placement, Morning Brew sought an email platform that could support personalized content, referrals and re‑engagement workflows.

Using Campaign Monitor’s easy-to-use tools, dynamic content and targeted re‑engagement campaigns, Morning Brew personalized messaging, launched referral rewards and removed 100,000 inactive subscribers to boost inbox health. The results included a 125% improvement in open rate, 99% deliverability and a 200% increase in daily new subscribers, helping Morning Brew build one of the most engaged subscriber bases in the space.

Morning Brew

Tyler Denk

Product & Growth Lead