Case Study: BuzzFeed achieves 20% monthly web traffic growth and 1,000,000 new subscribers annually with Campaign Monitor

BuzzFeed relies on Campaign Monitor to send content right to readers’ inboxes in beautiful emails that drive healthy engagement and send visitors to their site

BuzzFeed needed a scalable way to deliver highly relevant content to a global audience, drive site visits, and boost engagement across its many verticals. To do that, the publisher had to create and manage dozens of targeted newsletters and automated programs that reached readers where they consume content—their inboxes.

Using Campaign Monitor, BuzzFeed built and tested more than 20 interest-based newsletters and automated courses (like a 4-week fitness series), enabling global teams to send beautifully formatted, data-driven emails. The result: email became one of the top five referrers to the site, email-driven visitors spend about three minutes longer on the site, web traffic rose roughly 20% month over month, and BuzzFeed adds about 1,000,000 new subscribers each year, with readership in 170+ countries.

BuzzFeed

Dan Oshinsky

Director of Newsletters