Case Study: Broadway.com achieves increased ticket sales and audience engagement with Campaign Monitor

Broadway.com takes center stage with email marketing

Broadway.com, a leading source for Broadway news and tickets, needed a reliable way to engage theater fans, generate buzz around major events like the Tony Awards, and convert subscribers into ticket buyers while promoting the best prices and high-demand seats.

Using Campaign Monitor’s email builder, Broadway.com sends weekly news roundups and targeted promotional messages that showcase deals, behind-the-scenes content, and hot shows. The campaign increased subscriber engagement, drove ticket sales for featured productions, and helped build a loyal audience that regularly fills seats for Broadway’s biggest nights.

Broadway.com

Katy Fitzpatrick

VP Marketing & Partnerships