Case Study: British Film Institute boosts audience engagement and streamlines email marketing with Campaign Monitor

British Film Institute sets the agenda for film in the UK, using Campaign Monitor to spread the word

The British Film Institute (BFI) is the UK’s lead organisation for film, television and the moving image, a cultural charity that promotes and preserves filmmaking nationwide. Faced with the need to reach diverse audiences, drive ticket sales and promote content while many different teams across the organisation send emails and resources are limited, the BFI needed an easy, consistent way to manage large-scale email activity and keep messaging on brand.

Using Campaign Monitor, the BFI implemented a preference centre, smart segmentation and premade custom‑coded templates so non-marketing teams can send on‑brand campaigns and subscribers receive relevant content. The result was higher engagement from loyal audiences, smoother cross-team workflows, improved ticketing promotion (including extra releases for sold-out screenings) and a unified email system that supports the BFI’s mission nationwide.

British Film Institute

Chris Fennell

Digital Marketing Manager