Case Study: Bluetent achieves increased direct bookings and revenue with Campaign Monitor

Bluetent, a leading digital marketing agency, expands the Campaign Monitor platform to new realms, hitting big in the hospitality and vacation rental space

Bluetent provides digital marketing and e‑commerce solutions for hundreds of property management companies and thousands of vacation rentals, helping brands showcase the vacation experience and drive more direct bookings. Faced with the challenge of converting reservation data and guest interest into repeat bookings and higher revenue, Bluetent needed an email strategy that was both scalable for managers and easy for clients to personalize.

Bluetent integrated its reservation platform with Campaign Monitor, built custom drag‑and‑drop templates and automated lifecycle campaigns (after‑booking, post‑departure and rebooking messages), and enabled reservation-driven subscriber generation. The result: clients generated more than $50K in additional revenue and saw substantial uplifts in key engagement and booking metrics (improvements of roughly 75% and 40% in highlighted measures).

Bluetent

Ryan Austin

Director of Email Marketing