Case Study: Zippo unifies repair operations and customer service with Campaign Creators and HubSpot Service Hub

Zippo unifies repair operations with Campaign Creators, cleaning 1,700 junk contacts

Zippo, along with its Case and Northern Lights brands, faced a significant challenge in managing its complex service and physical repair operations across disconnected systems like Salesforce and a modified ERP. This fragmentation created data silos, limited visibility, and operational inefficiencies, all while the company was under a hard deadline to exit Salesforce. Campaign Creators was engaged to architect a unified solution using HubSpot Service Hub.

Campaign Creators implemented a custom HubSpot Service Hub environment designed around Zippo's unique repair workflows, including a custom parent-child ticket structure for item-level tracking. The migration from Salesforce was completed with zero downtime. The results included unifying 1.1 million customer records, removing 1,700 junk contacts, and achieving a nearly 50% conversion rate on a new warranty form, leading to major efficiency gains and improved data integrity.

Zippo