Case Study: TELUS Health restores data trust and streamlines CRM operations with Campaign Creators

TELUS Health consolidates 60+ Lead Source values and 200+ workflows with Campaign Creators

TELUS Health, a global healthcare organization, faced significant challenges with its fragmented CRM environment. Inconsistent data structures, over 200 complex workflows, and a failing Salesforce integration hindered marketing ROI reporting and sales team confidence in lead quality. They partnered with Campaign Creators for a comprehensive data strategy and CRM integration solution to rebuild their foundation and restore data integrity.

Campaign Creators standardized the Lead Source framework from over 60 legacy values into 15 categories, simplified workflows into scalable automation, and deployed a new advanced Salesforce integration. The results included the migration and cleaning of 350,000+ records and the deployment of custom data automation workflows. This restored trust in data, enabled accurate attribution, and allowed TELUS Health's teams to shift focus from managing broken systems to data-driven growth.

TELUS Health