Case Study: TELUS Health achieves scalable multilingual CMS consolidation with Campaign Creators

TELUS Health consolidates 1,705 blog posts with Campaign Creators

TELUS Health, a global healthcare and employee wellness company, faced significant challenges managing its extensive multilingual content library. Their legacy HubSpot portal had hard-coded theme dependencies, preventing the content team from making routine edits without developer assistance. There was also no native structure for grouping blog posts across different languages or for delivering gated, language-specific assets. Campaign Creators was engaged to perform a CMS migration and consolidation to solve these problems.

Campaign Creators executed a large-scale migration, moving 1,705 blog posts and 335 landing pages into a new HubSpot CMS architecture. They implemented native multilingual blog grouping and built two custom objects to create a repeatable system for gated content delivery. The solution gave TELUS Health's content team direct control over their assets, removing the dependency on developers for daily edits. The migration preserved search value through verified redirects and established a scalable, standardized content architecture for future growth.

TELUS Health